How the Fuel Industry is evolving now - Viewpoint by Veteran DK Sharma

DK Sharma, mentor and advisor at Humsafar tells us how the fuel industry has been evolving and what the future is going to be like -

1. The Power of Technology - Technology is beginning to play an important role in fuel retailing and it will be a matter of time before technology startups and the big boys of the industry join in. It’s going to be the 4 Ps and one big T, the way forward.

2. A World Full of Apps - Just like in other sectors, the fuel retailing sector too is increasingly being driven by handheld mobile computing devices

3. TheStartup Influence - Oil marketing companies are evolving to be quick and nimble in their marketing strategies. We sense millennial vocabulary seeping into the traditional corporate language.

4. New Competition - Liquid fuels are beginning to face competition from Gaseous ones. Bio fuels and Electric power would also make increasing entries.

About DK Sharma: Mr. DK Sharma is a marketing veteran of 38 years and a former Executive Director of Retail Sales for an oil major in India. He advises the organisation in brand strategy.